A new and promising promotion technique is utilization of social media for marketing your business. Any business can harness social media as a powerful medium to advertise itself effectively, at little financial cost. Read on to learn how to effectively run a social media marketing campaign.
Set up a blog and regularly update it. If you’re having a promotion or a sale, make sure to post it to your blog. It is also the perfect place to release important information such as location and hour changes. – post it on your blog too.
To maximize your site, allow comments and ratings. When you add these things, your customers will be able to find content they are looking for, which will keep them around.
If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Offer advice and suggestions of interest to your customers via Twitter. Mixing these tweets with the business promotions can help your followers remain interested with your tweets.
Create special offers for social media followers. Provide your customers with valuable content and they will show interest in your campaign. For instance, you could hold a contest. Another option would be to give followers a special price or discount on services and products. Or, you can simply make exclusive announcements via social media.
You can whip up shopper-friendly storefronts with your social media campaign. Your main website is the most important, of course, but it is possible to set up a Facebook store that can be visited from any post on your account. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. By doing this, the user will happily stay within Facebook, and you are not trying to wrestle their attention away from there.
Place social networking widgets on your website to maximize exposure. If you place a widget on your website, others can use it to share your content. A widget will also let the visitors share your page directly from your site.
Always provide a way that your site visitors can follow you on their favorite social media sites by subscribing. Allowing your visitors an easy way to follow you across the social network via Facebook, Twitter or LinkedIn can make sure that they are aware of every new post.
Create specials that are exclusive to your social media sites to entice your customers to come to them. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.
Facebook allows people to share content quite easily. If somebody leaves a comment on a post, their contacts will also be able to view that comment from their feed. Find ways to encourage the readers to interact to help gain exposure.
Combine your social media marketing campaign with an email campaign. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
When you upload a new YouTube video, always add links to your website, and Facebook or Twitter pages. If you can attract users who frequent YouTube, Twitter and Facebook, you can expect to see increases in site visitors and video sharing.
Followers can easily share your content with Facebook. If somebody leaves a comment on a post, their contacts will also be able to view that comment from their feed. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.
If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. If your ad’s location is bad, this could result in a loss of business for you.
A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. You can use the feature to post a new article, so it will show up on LinkedIn updated. This will not only save time, but will also garner you more exposure.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!
In conclusion, more companies have been using social media as a way to market their products. Many positive results happen from this marketing method. Put this advice to work for your business and see an immediate increase in the number of customers you can reach and the positive impact it can have on your bottom line.